And the results are in…
Last week Drapers published the sales report for the week and Barbour were the 7th bestselling brand of the week for women – just below Vivienne Westwood. And when you take a look at the spring summer 2011 collection it’s easy to see why.
This summer has seen Barbour introducing a range of themes taken from their rich heritage and given a modern twist. Here at BarbourbyMail we love the Gardening chic style that they have introduced using an exclusive Libertys of London rose print. And of course we love their International theme which is celebrating its 75th Anniversary this year.
The mens Barbour range also has some great styles running through it combining utilitarian fabrics with minimal branding to capture the adventure of the summertime. And for those with the busier lifestyle Barbour have created a new traditionalist style that uses soft handle natural materials with fabric treatments offering performance and protection.